After graduating from Johns Hopkins University, Alec held senior account management positions, including President, at various advertising agencies in New York City, Baltimore and Philadelphia developing marketing strategies and advertising campaigns for clients such as Tylenol, Hilton Hotels, Jiffy Lube, Giant Foods, ConAgra Foods, The Bahamas and Carlsberg Beer. Alec also held the position of Vice President of Marketing for Utz Quality Foods where she was responsible for brand image, packaging and placement, new product development and advertising.
Since opening her own firm in 2015, Alec has been responsible for brand development, strategic planning and marketing campaigns for TrueNorth Wellness Services, the Hanover Area YMCA, Guthrie Memorial Library and Kennie’s Marketplace.
Alec has been a marketing guest lecturer for universities such as Rutgers, Temple and Johns Hopkins and was featured in the Top 40 under 40 for marketing, as well as a Top Food Marketing Executive in Food Trade News.
Alec is proud to give back to the community in which she grew up and provided her such good fortune. She does so through her service on several regional and local non-profit Board organizations. Alec lives in Hanover, PA with her husband, David and their two children, Charlotte (7) and JD (6).